Batman for Oreo
The dark cookie meets the dark hero.
This is not the collab we deserve, but the one we need: OREO x the Batman.
In celebration of the start of the new Batman movie, OREO launches a special edition cookie with a unique Batman embossment. Though this is a visibly dark cooperation, it is presented in OREOs playful manner – with a batman trailer entirely made from cookies. Featuring iconic scenes from the whole franchise in black and white.
The collaboration also highlights the playful identity of this Batman movie. As riddles are the signature weapon of the movie’s villain, The Riddler. Whose puzzles Batman must solve to fight crime.
Countless social media assets and a riddle-filled web experience (Media.Monks) are the sidekicks of the main trailer. Fans who solve the clues get access to an immersive digital experience that allows users to virtually enter and explore the Batcave.
Creatives Alexander Reiss, Christian Anhut, Marika Krobbach, Julia Vermölen, Dirk Haeusermann, Helen Haeusermann, Cara Shikura and many more | Account Stéphanie Rupp, Astrid de Raedt, Miguel Paz Chagoya, Elvira Fernandez | Planning Partner James Whatley | Client Mondelez Europe | Agency Saatchi & Saatchi | Director Hans-Christoph Schultheiss | Production Sehsucht Hamburg GmbH | Web Experience Media.Monks
ADC Germany 2022
1x Bronze
1x Auszeichnung
